knowledge function of attitude

Take the help of the article attached to the question to form your own examples, which bring out the functions of the attitude. The knowledge function refers to our need which is consistent and relatively stable. MGF5691 - Sustainable Operations and Supply Chain Management Thus, the attitudes serve as a basis for expressing one’s central value. Novack states that behavioral influence should be included, and represented by the component order—behavior, belief, and affect (Novack, 2010).The standard-learning hierarchy, also known as the high-involvement hierarchy assumes that the consumer will conduct extensive research and establish beliefs about the attitude object. These attitudes may be favourable or unfavourable, positive or negative. Spell. Cognitive component: this involves a person’s belief / knowledge about an attitude object. Sometimes, an employee may be dissatisfied with the job, but he may not be dissatisfied with the organisation as a whole. The validity of the Likert scale established by a comparison of the same with an already established scale of Thurston is an example of judgment technique adopted. Maybe outside influences of other individuals persuaded the consumer’s opinion of a product or service. The adjustment function directs people toward pleasurable or rewarding objects and away from unpleasant, undesirable ones.It serves the utilitarian concept of maximizing reward and minimizing punishment.Thus, the attitudes of consumers depend to a large degree on their perceptions of what is needed satisfying and what is punishing.The ego-defensive function refers to holding attitudes that protect our self-esteem or that justify actions that make us feel guilty.This function involves psychoanalytic principles where people use defense mechanisms to protect themselves from psychological harm.Mechanisms include denial, repression, projection, rationalization, etc.For example; an older manager whose decisions are continually challenged by a younger subordinate manager may feel that the later is brash, cocky, immature, and inexperienced.In truth, the younger subordinate may be right in challenging the decisions.The older manager may not be a very effective leader and may constantly make poor decisions.On the other hand, the older manager is not going to admit this but will try to protect the ego by blaming the other party.Whereas ego defensive attitudes are formed to protect a person’s self-image, value-expressive attitudes enable the expression of the person’s centrally held values.Central values tend to establish our identity and gain us social approval thereby showing us who we are, and what we stand for.Some attitudes are important to a person because they express values that are integral to that person’s self-concept.Therefore consumers adopt certain attitudes to translate their values into something more tangible and easily expressed.Our value-expressive attitudes are closely related to our self-concept.One whose central value is freedom, the individual may express very positive attitudes towards the decentralization of authority in the organization, flexible work schedules, and relaxation of dress standards.The knowledge function refers to our need which is consistent and relatively stable.This allows us to predict what is likely to happen, and so gives us a sense of control.Some attitudes are useful because they help to make the world more understandable.They help people ascribe causes to events and direct attention towards features of people or situations that are likely to be useful in making sense of them.Consequently, they help to make the world more understandable, predictable, and knowable. They are not having their attitudes measured. Affect is the feeling an individual has regarding an object. (i) The first step is to write out a large number of statements, each of which expresses a viewpoint of some kind towards the company. Attitudes help supply standards and frames of reference that allow people to organize and explain the world around them. Retrieved October 4, 2010, from ABI/INFORM Global.

Whereas job involvement refers to identification with one’s specific job, organisational commitment means identifying with one’s employing organisation and its goals. A manager who believes strongly in work ethics will tend to voice attitudes toward specific individuals or work practices as a means of reflecting this value. Marketing is an ongoing attempt to instill a positive attitude toward a specific product or service.Attitudes can be influenced by many factors outside the product attributes. The knowledge function refers to our need for a world which is consistent and relatively stable.

These savvy marketers know exactly how to distinguish the differences between beliefs, attitudes, and behaviors while leveraging all three in the development of marketing strategies.An attitude in marketing terms is defined as a general evaluation of a product or service formed over time (Solomon, 2008). Certain difference in employee’s attitudes is inevitable and is responsible for the effectiveness of individuals within an organisation. The consumer will then establish feelings regarding the attitude object.

Past and predicted consumer behavior can be used to enhance the Fishbein model (Smith, Terry, Manstead, & Louis, 2008).A more advanced and automated modeling technique, semantic clustering, is used to analyze and predict consumer attitudes.

Attitude scales can be useful in indicating the relative level of morale of employees group, but these do not enable the management to identify specific factors that may be sources of employee’s unrest or un-satisfaction.

In either case, it is important to understand why a consumer holds a particular attitude toward the product or service.The ABC Model of Attitudes—consisting of the three components: affect, behavior, and cognition—accentuates the relationship between knowing, feeling, and doing (Solomon, 2008). (Document ID: 1501929231).Enter your email address to subscribe to this blog and receive notifications of new posts by email.