role of perception in attitude formation

He cannot accept or believe or love anybody. Thus, it is always coloured with some sort of emotion.

They are the outcome of complex function of both cultural and functional factors. In the perceiver 2. A number of studies on attitude change support the above fact.10. An improper communication has led to the formation of incorrect perception in the minds of the employees or the team members which restricts their motivational levels to perform better. They grow in the society in the minds of men through various modes of training. It is always related to definite stimulus situations. An attitude is a negative or positive evaluation of an object. It not only determines the behaviour of an individual in a particular situation, it also directs the person to act in a particular situation, it also directs the person to act in a particular manner by providing a readymade set. Attitude is a psychological variable that is known to affect the purchase decision process of consumers. This addressing may involve correcting the perceptions as well. It helps in fulfilment and self realization. If there is a flood, they will be interested to know how it has economically affected the flood devastated areas.People having aesthetic attitudes attempt to discover the beauty of an object. Such attitude is qualified by faith and belief and emotion and not coloured by reasoning.People of all other attitudes would try to examine the cause of flood with reason while people with religions attitude will say that Gods’ desire has been implemented and what God has done is for the well being of the people.

Similarly, a standard carrying with it the sanction of public approval is accepted than when the same or a similar standard is evolved by the individual himself.Stagner and Osgood conducting experiment on college students for various groups on an eight point scale just before the Nazi invasion of Norway, observed that attitudes were formed from radio, news papers and other mass media as well as from norms of the individual membership groups.In sum, lots of attitudes grow out of satisfaction or dissatisfaction of needs.

They judge people on the basis of their earning capacity. They are adjustment, value expression, knowledge and ego defence.The holding of a particular attitude leads to reward or the avoidance of punishment. Direct Instruction. The process of attitude formation has following two explanations:The determinants of attitude formation are given below:An individual’s personal interest and gains may also influence his attitude towards a thing. These theorists have emphasized on identifying the nature of the stimuli that lead one to develop and maintain specific attitudes.Staats (1975), Staas and Staas (1958) have tried to explain the formation of attitudes through basic learning processes. We look at different objects throughout the day and are continuously exposed to various stimuli like sense of hearing, touch, smell, etc. He usually accepts the attitudes developed by such groups, may be his family school, neighbourhood, peer groups, various relations, social and ethnic groups. Psychological The attitude of a person is determined by psychological factors like ideas, values, beliefs, perception, etc. Because of a particular positive attitude the organism either approaches it or because of a negative attitude avoids it. 1. According to Katz (1960), four different personality functions are served by the maintenance and modifications of social attitudes. Through this technique, it is observed, people show powerful attitudinal reactions to social objects even in the absence of first hand direct experience.It is because of this that when children overhear repeated pairings of words in the conversation of their parents throughout the early years of life, (like Reema—naughty, San—very handsome) form negative or positive attitudes themselves even if they have never come in direct contact with the attitudinal stimulus itself.According to Bandura (1977) and English and Lanzetta (1984), the notion that people acquire attitude through the observation others without having any direct experience with the attitudinal object in called vicarious learning.