Assuming that credit sales are sales not immediately paid in cash, the The most common measures of corporate turnover look at ratios involving accounts … Let me ask you – can you outline some healthy levels of gross/ net margin beyond which is ok to launch a product. “Fundamental Analysis, Future Earnings, and Stock Prices.” Brooks, L. D. and D. Buckmaster. In spite of the prominence of this technique, there is no evidence demonstrating its usefulness in a forecasting context. Again! (1980). Most often, turnover is used to understand how quickly a company collects cash from accounts receivable or how fast the company sells its Higher ratios mean that companies are collecting their receivables more frequently throughout the year.